We Build and Scale Content Businesses.
Strategy, operating design, and commercial frameworks for enterprise brands, media companies, and scaled creators across audio and video.
Our Story
Founded by the former EVP, Podcasts & Audio at Paramount Global, where he built the division from early stage into a top-10 publisher, overseeing multi-brand strategy, operations, and monetization across franchises including The Daily Show, 60 Minutes, 48 Hours, Star Trek, and The Late Show.
Who We Work With
Media Companies
You have IP, audience, and infrastructure. You need a partner who can extend franchises into audio and video while building the operational systems that maximize output and protect margin.
Brands
You want to build audience through content, not just buy it through ads. You need someone who designs media properties that hold attention and compound over time, with production models built for efficiency from day one.
Creators
You've built something real. Now you're asking bigger questions: new formats, new revenue streams, team structure, what to say yes to. You need an operator who's been on the other side of the table and knows how to scale without bloating costs or burning out.
What We Do
We build and optimize audio and video businesses from concept through scale: validating new concepts, building launch roadmaps, auditing existing operations, and serving as embedded strategic leadership for teams that need senior firepower without a full-time hire.
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C-suite strategic leadership, operational optimization, and deal-making muscle embedded in your team, without the cost of a full-time executive hire. This is a long-term partnership focused on sustainable value creation.
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Clear Go or No-Go recommendation grounded in market and commercial analysis. A self-contained document to secure budget or close the project early.
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A complete pre-launch operational playbook for a successful build-out across audio, video, or both.
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A prioritized action plan to scale operations, multiply revenue streams, and grow across multiple platforms.
Meet the Founder
Steve Raizes spent two decades in media building, scaling, and monetizing content businesses. At Paramount Global, he led the podcasts and audio division as EVP, working with talent and producers including Jon Stewart and The Daily Show, 60 Minutes, and 48 Hours. At Comedy Central and MTV, he ran live / experiential and consumer products.
Through Sine Wave Strategies, he advises major global brands, early-stage startups, and scaled creators building eight-figure content businesses.
Bad on Mic
A Self-Aggrandizing Podcast Newsletter with a Touch of Industry Insights
